DATA + ANALYTICS
Know what’s working.
Web Gumption turns scattered marketing, sales, and operational data into reliable answers. From attribution and ROI measurement to data warehouses and BI dashboards, we build the foundation that makes better decisions possible.
THE STANDARD
Reliable data. Clear answers. Better decisions.
01 / THE PROBLEM
More data does not automatically create more clarity.
Most businesses already have plenty of data. The problem is that it lives in advertising platforms, analytics tools, CRMs, spreadsheets, ecommerce systems, and operational software that were never designed to answer the same questions.
Numbers conflict. Definitions change. Reports require manual assembly. Teams debate whose total is correct instead of deciding what to do next.
Gumption builds a dependable measurement system beneath the dashboard—connecting the right sources, standardizing the data, validating the output, and making the result useful to the people running the business.
02 / WHAT CHANGES
Build the answer—not just another report.
The work begins with the decisions you need to make. From there, we build only the tracking, data, and reporting required to answer them reliably.
01
Measure the customer journey
Lead-generation analytics, web and conversion tracking, CRM attribution, and ecommerce measurement that connect activity to meaningful customer actions.
Google Analytics · Triple Whale · Monday CRM · Hubspot · Shopify PLUS
02
Connect scattered data
Data pipelines, integrations, warehouses, transformation, and standardized definitions that create one dependable foundation across platforms and teams.
Zapier · n8n · Funnel.io · Supermetrics · Power My Analytics · Google Cloud · AI Data Enhacements
03
Make performance usable
BI dashboards, executive reporting, ROI models, forecasts, and stakeholder views designed around the questions each person actually needs to answer.
Custom Dashboards · Google Data Studio · Tableau · Power BI
03 / HOW IT WORKS
The dashboard is only as good
as what sits beneath it.
We do not just make dashboards look better. We engineer the measurement foundation beneath them so people can trust what they are seeing—and use it without becoming data analysts.
04 / THE PROCESS
From business question to trusted answer.
The work can begin with a focused tracking problem or a complete reporting environment. Either way, the system is built to remain useful as the business changes.
01
Define
Identify the decisions, metrics, users, and business definitions the system must support.
APPROACH
02
Connect
Bring together the required marketing, sales, website, financial, and operational sources.
APPROACH
03
Validate
Standardize definitions, test the pipeline, reconcile totals, and document how the numbers work.
APPROACH
04
Activate
Deliver clear dashboards and reporting, then refine them as questions and priorities change.
APPROACH
