WebGumption

About Rick Maggio

My name is Rick and I've enjoyed building websites and doing digital marketing (as a profession) since 2002. My background is mostly in search, social and email marketing. I specialize in data driven marketing and marketing automation on small and large scale. Reach out anytime!
24 08, 2016

Which Kind of Social Media Marketer Are You? (yep, another rant)

Social Media Marketing|

Social media marketing has been around for a bit now. Some of us have grown with it, and others, well, not so much.  Back before Facebook, Twitter, Instagram, and the [...]

17 08, 2016

What to Do When Your PPC Ads Plateau

Online Advertising|

Wild guess. You started running PPC ads years ago for your business. At first, they did terribly because you were still learning. Over time, performance seemed to improve. Somewhere along [...]

7 08, 2016

Investing VS Spending on Advertising (a rant)

Online Advertising, Web Analytics|

  Are you investing or spending on advertising? Here’s how you can tell. If you make money on your advertising budget (more revenue than costs (all costs)) If you lose [...]

16 07, 2016

The Customer Buying Experience and Lead Generation

Online Advertising|

As marketers, our job is to bring products to market. At a macro-level, this process begins with the conception of an idea. Along the way, a product is developed and [...]

17 11, 2015

Google Analytics Calculated Metrics Released

Web Analytics|

Thank you Google for introducing a new feature in Google Analytics called Calculated Metrics. Just as-in MS Excel pivot tables, Google now allows you to create new data fields based [...]

24 06, 2015

How To: Filtering Referral Spam from Google Analytics

Web Analytics|

Today's video features a quick way to filter referral website spam which appears in Google Analytics reports. Problems caused by spammy referral traffic (fake traffic) Inflated Session stats Bounce rates [...]

23 02, 2015

Subdomain Tracking with Google Universal Analytics

Web Analytics|

In today's video post, we're going to tackle a simple way to get Google Analytics to recognize that traffic to your root and subdomains should be treated as a single [...]

1 05, 2014

What Does the Foursquare Verifcation Postcard Look Like?

Search Marketing|

To continue our series on local SEO, let's quickly look at the Foursquare verification process. Foursquare allows to to verify over the phone ($20) or through a verification postcard Which [...]

27 04, 2014

Ecommerce Retargeting Done Right

Retargeting|

While working on an SEO research project for a client, I came across an incredible example of retargeting and wanted to quickly blog about retargeting in general, and why Home [...]

7 04, 2014

Google Plus vs. Places

Search Marketing|

Google makes at least one simple thing very complicated- they don't tell you exactly how to manage your local business listing for Google map search. If you own or work [...]