Our Advertising Process
Step 1: Goal Identification
What are we trying to accomplish?
Each advertising campaign has a goal, and we begin by outlining it. Phone call? New lead? Ecommerce sale? Brochure download? Your goals depend on your business and we begin by clarifying them.
Getting Our Ducks in a Row.
Now that the Web Gumption team is clear on your campaign goals, we leverage years of experience across almost every digital advertising platform to develop a plan to maximize your goals based on your budget. At the end of this process, we’ll present a plan to you.
We track every dollar spent, period.
It’s our belief that there is no responsible way to spend money on advertising if we cannot measure the response. In this step, we implement all the needed tracking so that ad campaigns can be matched with results. Call tracking, lead tracking, ecommerce tracking, and anything else you can think of.
Step 4: Launch, Measure, and Scale
The plan is set and the tracking is in place. Now, we launch our campaigns based on industry best practices, targeted to your ideal demographics. Campaigns are measured in real time, improved, and scaled according to your budget. All along the way, you’re kept up-to-date on progress with clearly-outline marketing reports.