Social Media Marketing Process
Picking Your Brain
We kick-off the process with a series of discovery meetings where your project manager and marketing manager learn about your business, your customer, and your assets for social media campaigns. We’ll wrap this up with a better understanding of how to leverage social media for you.
Getting Our Ducks in a Row
Now that the Web Gumption team understands your business goals and assets, we develop a strategy based on years of experience to maximize your impact in the social media space. In the end, we deliver a formal social media marketing plan and review it with you.
Step 3: Implement, Measure, Tweak, and Repeat
It’s Go Time!
We’re ready to roll out the campaigns. Based on the social media marketing plan, the WG team works to brand your social profiles for consistency. At this time, you’ll receive your first content calendar which plans social media posts to support the top level strategy. We measure engagement and goal completions and continue to evolve the campaign as time goes on. All along the way, we keep you in the loop with detailed performance reporting.