Email Marketing 2018-01-08T11:18:01+00:00

Email Marketing Strategies Which Transform

We develop amazing email marketing programs which change the way businesses generate leads and more business.

Email Marketing

Email Marketing Provides the Highest Return of Any Online Channel

Web Gumption designs and develops scale-able email marketing programs which efficiently build lists and appropriately targets prospects with email automation and segmentation.

  • Email List Building
  • Email Design
  • Autoresponders and Email Automation
  • Subscriber Segmentation and List Management
  • Email Deliverability Analysis and Restoration
  • Custom Email Integrations
  • Transactional Email Programs

Email Marketing Partners

We’re Fluent in Many Platforms!

We work closely with best of breed email marketing platforms.

Constant Contact
MailChimp
AWeber
Vertical Response
Campaigner
SendGrid
Mandrill
Zapier

Email Marketing Process

Step 1: Discovery

Picking Your Brain

We kick-off the process with a series of discovery meetings where your project manager and marketing manager assess your current email marketing goals and efforts including list sizes, marketing plan, and most importantly, results. We’ll leave this step with a better understanding of where we are and where we want to go.

Step 2: Planning

Getting Our Ducks in a Row

Now that the Web Gumption team is up-to-date with your current email marketing efforts, we’ll perform industry research and develop your email acquisition, marketing, and automation strategy recommendations. We’ll present these to you, make necessary changes and then move-on to the next step.

Step 3: Design and Develop

Getting to Work

Next, we’ll begin putting together email creatives and work on the technical implementations needed to capture email addresses and integrate any systems as needed (CRMs, ecommerce systems, etc.). Once we have approval, we’ll begin the marketing program.

Step 4: Measure, Tweak, and Repeat

Email Campaign Optimization

At this stage, we’ll monitor all email marketing initiatives and tracking. Based on this data, we’ll make continual improvements with a goal of building a game-changing email marketing program for your business.

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