Search Marketing Process
Picking Your Brain
We kick-off the process with a series of discovery meetings where we seek to understand your business and your customer’s buying experience. We’ll use this information to target the right customers at the right time.
Getting Our Ducks in a Row
Now that we understand your business together, we’ll compile a strategy which gets your website in front of your target customers at the right time: when they are searching! At this point, we’ll present a formal organic and PPC marketing plan which will include ads, keywords, networks, calls-to-action and much more.
Getting to Work
Based on the search marketing plan, our team will build and launch your search marketing campaigns. With tracking in place, we’ll be able to tie your advertising dollars directly to conversions. This data will drive our campaign decisions and allow us to properly optimize your campaigns so that you get the most bang for your buck.
Step 4: Measure, Improve, and Repeat
As data flows back to us, we make necessary campaign adjustments to maximize your ROAS (return on advertising spend). All along the way, your feedback is in invaluable as we report results back to you.