Blog

24 08, 2016

Which Kind of Social Media Marketer Are You? (yep, another rant)

Social Media Marketing|

Social media marketing has been around for a bit now. Some of us have grown with it, and others, well, not so much.  Back before Facebook, Twitter, Instagram, and the [...]

17 08, 2016

What to Do When Your PPC Ads Plateau

Online Advertising|

Wild guess. You started running PPC ads years ago for your business. At first, they did terribly because you were still learning. Over time, performance seemed to improve. Somewhere along [...]

7 08, 2016

Investing VS Spending on Advertising (a rant)

Online Advertising, Web Analytics|

  Are you investing or spending on advertising? Here’s how you can tell. If you make money on your advertising budget (more revenue than costs (all costs)) If you lose [...]

16 07, 2016

The Customer Buying Experience and Lead Generation

Online Advertising|

As marketers, our job is to bring products to market. At a macro-level, this process begins with the conception of an idea. Along the way, a product is developed and [...]

17 11, 2015

Google Analytics Calculated Metrics Released

Web Analytics|

Thank you Google for introducing a new feature in Google Analytics called Calculated Metrics. Just as-in MS Excel pivot tables, Google now allows you to create new data fields based [...]

24 06, 2015

How To: Filtering Referral Spam from Google Analytics

Web Analytics|

Today's video features a quick way to filter referral website spam which appears in Google Analytics reports. Problems caused by spammy referral traffic (fake traffic) Inflated Session stats Bounce rates [...]

23 02, 2015

Subdomain Tracking with Google Universal Analytics

Web Analytics|

In today's video post, we're going to tackle a simple way to get Google Analytics to recognize that traffic to your root and subdomains should be treated as a single [...]

1 05, 2014

What Does the Foursquare Verifcation Postcard Look Like?

Search Marketing|

To continue our series on local SEO, let's quickly look at the Foursquare verification process. Foursquare allows to to verify over the phone ($20) or through a verification postcard Which [...]

27 04, 2014

Ecommerce Retargeting Done Right

Retargeting|

While working on an SEO research project for a client, I came across an incredible example of retargeting and wanted to quickly blog about retargeting in general, and why Home [...]

7 04, 2014

Google Plus vs. Places

Search Marketing|

Google makes at least one simple thing very complicated- they don't tell you exactly how to manage your local business listing for Google map search. If you own or work [...]