Today’s video features a quick way to filter referral website spam which appears in Google Analytics reports.

Problems caused by spammy referral traffic (fake traffic)

  • Inflated Session stats
  • Bounce rates inflated
  • Pageviews/session inflated
  • Unrealistic view of traffic

How to filter fake referrals in Google Analytics

  1. Identify similarities in spammy referrals
  2. Create a Spam Filter segment
  3. Test

Google Analytics Spam

Here’s what Google Analytics spammy referrals look like.

Google analytics spam filter


Screenshot of Google Analytics Segment

Here’s what we used to filter spammy referrals in Google Analytics, customize as needed for your website(s).

analytics filter screenshot

Comment below with questions and comments on how to improve this. Enjoy! Learn more about Google Analytics on