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Web Analytics

7 08, 2016

Investing VS Spending on Advertising (a rant)

Rick Maggio2018-01-08T11:18:02+00:00Online Advertising, Web Analytics|

  Are you investing or spending on advertising? Here’s how you can tell. If you make money on your advertising budget (more revenue than costs (all costs)) If you lose [...]

17 11, 2015

Google Analytics Calculated Metrics Released

Rick Maggio2018-01-08T11:18:02+00:00Web Analytics|

Thank you Google for introducing a new feature in Google Analytics called Calculated Metrics. Just as-in MS Excel pivot tables, Google now allows you to create new data fields based [...]

24 06, 2015

How To: Filtering Referral Spam from Google Analytics

Rick Maggio2018-01-08T11:18:02+00:00Web Analytics|

Today's video features a quick way to filter referral website spam which appears in Google Analytics reports. Problems caused by spammy referral traffic (fake traffic) Inflated Session stats Bounce rates [...]

23 02, 2015

Subdomain Tracking with Google Universal Analytics

Rick Maggio2018-01-08T11:18:02+00:00Web Analytics|

In today's video post, we're going to tackle a simple way to get Google Analytics to recognize that traffic to your root and subdomains should be treated as a single [...]

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Web Gumption
12161 Ken Adams Way, Suite 110-Q
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Based in Wellington, Florida

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